Videos

Samsung Ads Talks the Convergence of Linear & Digital TV with TVSquared

Hear Justin Evans, Global Head of Analytics and Insights at Samsung Ads, share why “2020 is going to be a watershed year when it comes to the transformation of linear television and connected TV.”

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Hear TV predictions and insights from thought leaders across the industry.

Video: Ratings vs. Performance

Do top-rated shows perform for advertisers? Not necessarily ...

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Video Series: “Real Talk with TVSquared”

“Real Talk with TVSquared” shares client stories and insights on TV ad strategies, from performance and accountability to capitalizing on new opportunities in the next TV era.

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Video Series: Local TV: Defining Trends for the Year Ahead

Hear from our President, Jo Kinsella, and VAB’s EVP, Danielle DeLauro, about the importance of embracing impressions + performance, as well as other key trends.

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Video: 92nd Academy Awards TV Ad Winners

TVSquared analyzed 80+ spots that ran during the 92nd Academy Awards to find the ones that "won" in terms of performance.

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Video: Super Bowl LIV TV Ad Winners

TVSquared took the competition off the field to determine which TV ads captured the highest response during the big game.

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Video: Top 5 TV Insights for Auto Brands

TVSquared analyzed TV performance across more than $10 billion in TV ad spend for automotive brands.

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Video: Hippo Builds Insurance Brand with Local Knowledge

How does an insurer valued at $1 billion insure itself against brand failure? Hear from Andrea Collins, VP of Marketing at Hippo Insurance.

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Video: Effectv Goes Down the Funnel for TV Attribution with TVSquared

Effectv proves that linear television works beyond just upper-funnel performance metrics. Hear from Effectv's Andrea Zapata, VP of Data Innovation & Insights.

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Video: Data-Driven Outperforms Constricted TV Buys

Hear from Effectv's Andrea Zapata, VP of Data Innovation & Insights.

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Video: Creative Testing Unleashes Marketing Architects

Hear from Matt Hultgren, VP of Analytics at Marketing Architects - a Minneapolis-based agency.

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Video Series: TV: Now an Outcome-Driven Medium

TVSquared and Beet.TV collaborated on a video series exploring how the buy and sell sides are leveraging attribution to make TV an outcome-driven medium.

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