Performance is Everything: Shaping your Streaming Strategy
Watch a recent episode of our “Real Talk with TVSquared” series to hear TVSquared’s Jo Kinsella and Tubi’s Tyler Fitch unpack everything related to the cornerstone of successful streaming strategies: performance.
Videos
Hear TV predictions and insights from thought leaders across the industry.
IAB ALM 2021: Reinventing a TV Marketplace Where All Sides of the Trade Win
Watch a lively town hall session from IAB ALM 2021, which featured TVSquared's Jo Kinsella, Tubi's Tyler Fitch, The Zebra's Stephanie Junge-Filipek and Effectv's John Brauer.
IAB ALM: Getting it Right With Viewers in the (New) Golden Age of TV
There's no room for error! How can we, as an industry, make sure we get cross-platform TV advertising right once and for all for viewers during the (new) golden age of TV?
Deck the Halls … with Holiday TV Ad Insights
Which holiday TV buys were really worth the investment? Check out TVSquared's latest insights on how cross-platform TV performed for advertisers leading up to the holidays.
FTVA 2020 Panel: How We Judge & Prove the Value of TV
Hear from TVSquared's Chief Strategy Officer, Bob Ivins, and fellow industry experts from nLogic, Direct Line Group and Rogers Media.
Advertising Week 2020 Panel: TV’s Greatest Power Play is Cross-Platform Measurement
Hear from TVSquared’s President, Jo Kinsella, and fellow industry leaders from Charter, Blockgraph and VAB.
TVSquared Tags 50+ OTT Publishers — Going Beyond Any Panel Size for OTT
Tagging more than 50 publishers gives TVSquared the richest coverage of ad occurrence and exposure data for CTV/OTT. Hear how we measure cross-platform TV advertising at scale.
Video: Advertising Week 2020 Recap
See the top 10 takeaways from Advertising Week 2020.
Video: DTC Spotlight: Key TV Ad Trends During a Time of Crisis
To identify COVID-19-related TV advertising trends, TVSquared analyzed performance data from hundreds of brands around the world.
Video: Measuring TV Everywhere
TVSquared's President, Jo Kinsella, was interviewed for TV4 Sweden's "Growth," a show focusing on the global media landscape.
Video: Ratings vs. Performance
Do top-rated shows perform for advertisers? Not necessarily ...
Video Series: “Real Talk with TVSquared”
“Real Talk with TVSquared” shares client stories and insights on TV ad strategies, from performance and accountability to capitalizing on new opportunities in the next TV era.
Video Series: Local TV: Defining Trends for the Year Ahead
Hear from our President, Jo Kinsella, and VAB’s EVP, Danielle DeLauro, about the importance of embracing impressions + performance, as well as other key trends.
Video: 92nd Academy Awards TV Ad Winners
TVSquared analyzed 80+ spots that ran during the 92nd Academy Awards to find the ones that "won" in terms of performance.
Video: Super Bowl LIV TV Ad Winners
TVSquared took the competition off the field to determine which TV ads captured the highest response during the big game.
Video: Top 5 TV Insights for Auto Brands
TVSquared analyzed TV performance across more than $10 billion in TV ad spend for automotive brands.
Video: Hippo Builds Insurance Brand with Local Knowledge
How does an insurer valued at $1 billion insure itself against brand failure? Hear from Andrea Collins, VP of Marketing at Hippo Insurance.
Video: Effectv Goes Down the Funnel for TV Attribution with TVSquared
Effectv proves that linear television works beyond just upper-funnel performance metrics. Hear from Effectv's Andrea Zapata, VP of Data Innovation & Insights.
Video: Data-Driven Outperforms Constricted TV Buys
Hear from Effectv's Andrea Zapata, VP of Data Innovation & Insights.
Video: Creative Testing Unleashes Marketing Architects
Hear from Matt Hultgren, VP of Analytics at Marketing Architects - a Minneapolis-based agency.
Video Series: TV: Now an Outcome-Driven Medium
TVSquared and Beet.TV collaborated on a video series exploring how the buy and sell sides are leveraging attribution to make TV an outcome-driven medium.
Video: What’s Working (And What’s Not) for DTC TV Advertisers?
Spending $900M on national TV spots alone, direct-to-consumer brands are embracing the unrivaled power of TV for more than just reach.